Airways.360 generated a higher lead conversion rate by improving proactive management of the customer database. Innovation included effective regional, weekly email campaigns delivered with global scale. Integrated proven platform for Marketing Automation coupled with Salesforce CRM. Generated new content for all buying stages to improve lead management serving over 30 dealers worldwide.
Results: The email channel was revitalized, growing from a stale legacy list into a vital lead source. Campaigns capture actual buyer behavior to report which customers are ready to buy, in each region, while maintaining interest for those who will not buy for 2-3 years. Search results improved dramatically as well...
180 Marine - Full Service Company Launch
Integrated sales and marketing strategy for a new marine dealership designed from the ground up to effectively grow yacht sales in half of the United States, while building market share in Mexico and Canada.
Results: Fastest growing dealership in its first year, reversing soft sales in the region. The campaign included advanced content marketing to introduce new models creating a visible sales pipeline for the dealer and senior management.
Corsair Community - Innovative Launch
Airways.360 launched an online community specifically designed to increase engagement of loyal, long-term customers and accelerate organic search results. It's key to increase buyer trust through accessible education about these unique boats. “Selling is helping” as a proactive strategy, telling the Corsair story with weekly posts written by owners, and those having the most vital experiences with boats 20 years old, or about to be launched.
Results: The online community drove 40% of online visitor traffic just 6 months after launch. Most remarkable? The program does just as well, three years after it was launched for long-term ROI.
Seawind Catamarans - Online Strategy and Email
After a successful two-year pilot program, Airways360 was invited to support Corsair's parent company, Seawind. Additional support was needed to fully expand the CRM strategy for all global dealers, and ensure that lead quality was as high as possible for all dealers. it's especially tricky to maintain a buyer's interest when the average sale is over $500,000 and the purchase cycle may last 2-3 years.
Results: Effective acceleration to adopt world-class marketing automation software to improve lead management and recoup the investment in major international boat shows. Airways360 has worked as a coach and consultant, enabling the leadership to focus on what matters most while building a new in-house department.
Transporeon - US Market Launch
Provided expert coaching and execution for a U.S. launch for this German-based logistics software company. It was critical to improve lead generation and lead capture with more effective online campaigns before committing to expensive trade show programs. Work started with a clear recommendation based on mapping content to the correct stage of buyer evaluation.
Results: Immediate improvement in lead conversion rate for events and Webinars. Lead management via database integration so that sales teams knew they were working the best company leads available. This is a great example of ROI gains possible in 90 days or less, with a focus on sales appointments.
Christy Sports - Email and Online Marketing
Firmly rooted in brick and mortar stores with a great reputation for customer service, this case study is a great example of year-over-year gains possible when senior management takes online marketing seriously. Airways360 worked to support an in-house team, both are essential for a complete and cost-effective staffing strategy.
Results: In a matter of years, the online department went from zero revenue dollars to over $7 million in annual revenue. It became the biggest "store" proving that location is king. And today the best location of all is online dominance.
Protec Equipment - Full Service Marketing
This case was one of our most satisfying, as Airways360 worked closely with company leaders to build a basic B2B firm with call-in rental and sales customers. It started from the ground up with a low monthly investment into a substantial strategic effort using the latest technology from Oracle, Marketo, Salesforce and other leading providers.
Results: Needed to be proven quarter after quarter, and sales gains were steady, over 50% per year for a three year period. Protec could quickly challenge the leaders in the market, companies 10 times their size in sales revenue and marketing investment.